St. Moritz — Placemaking

Views from the top

St. Moritz has been attracting well-heeled skiers and sun-worshippers up into the mountains since 1864. But to reach the next generation of visitors from around the world, the St. Moritz-Engadin tourism board needed a platform that shows the elevated lifestyle, culture, sports and natural beauty of this miniature mountain metropolis from a fresh perspective. Our answer was St. Moritz, a new media platform that shares news, views and stories from the top of the world.

Mission

— Drive tourism and interest in St. Moritz audience for a global audience
— Reposition St. Moritz as an exciting, year-round destination
— Share the stories, culture and attributes that make St. Moritz special

Solution

Revealing interviews with high-profile residents. Sharp fashion features. Tall stories that explore the town’s adventurous streak. Each issue of St. Moritz magazine explores the unexpected and presents readers with an elevated, enlightening take on the lifestyle, people and culture that can only be found in St. Moritz.

These are stories that fizz with intrigue and show the fun side of luxury living, delivered with a signature playful tone. So far, the intrepid St. Moritz team has covered all-night mountaintop raves, gone behind the scenes at the world’s oldest bobsleigh club, taken a dip in cold waters of the St. Moritzersee and met memorable characters who shine just as bright as the alpine sun.

Now five issues in, St. Moritz magazine is helping revitalise the iconic mountain destination so it can reach new global audiences – and it shows no signs of slowing down.

What we did

  • Content strategy
  • Print publishing
  • Digital direction

Majestic mountains, capital culture and the highest hospitality: St. Moritz has it all. Welcome to life at the top.