Our creative idea was Encounter Progress, a campaign platform that communicated Novartis’ purpose behind transforming the campus – a place where residents create life-changing work side-by-side, and the public can come face-to-face with the power of medical research. The platform, which included a concept, targeted messages and design guidelines, became the foundation for websites, print brochures, films and out-of-home advertising.  

What inspired us to come up with this solution was the genuine motivation of everyone at Novartis. Their passion for medical progress is contagious and our work bottles that so everyone can partake.