Koho — Food & Drink

A new luxury expression for a much-loved confectioner

Mission

Confectioner Hawaiian Host has a long-standing reputation for creating the go-to souvenir for tourists in Hawaii. But when they spotted an opportunity to develop a new line of luxury chocolates, they needed a partner who could help take this new part of their brand to the next level – attracting a new audience and raising the bar for Hawaiian luxury.

Solution

We knew that to create a brand with soul, we needed to capture the essence of Hawaii and focus on the right aspects of its modern character.

We researched Hawaii’s history, legends and its design language to develop a new sub-brand – KOHO. It was a name and identity that stemmed from our positioning, Found for You, which placed the brand as a connoisseur that seeks out and selects the best of Hawaii.

We employed our knowledge of the Japanese market to create a strategic platform for growth, and we drafted a brand architecture model that allows the brand to stand alone and expand.

Successfully launching the brand with covetable packaging and designing a retail space for Honolulu’s Ala Moana Center, we’ve helped a heritage brand to expand into a new market and ensure a trajectory that will take it global.

What we did

  • Brand strategy
  • Naming
  • Visual and verbal identity
  • Photography
  • Packaging
  • Retail

“From the outset, we knew working with Wink was going to be an incredible partnership.

Their grasp of luxury and travel, combined with their savvy for global branding and international trends helped us create Koho, a luxury line we can tout in Hawaii and beyond.”

Ed Schultz
President, Hawaiian Host