Andermatt — Placemaking

Creating a new way to enjoy life in the Swiss Alps


Andermatt Swiss Alps (ASA) approached us with a big ambition – to transform the Alpine village of Andermatt into one of the world’s most desirable mountain locations. With $1.5bn invested in the project, it’s a vision they’re serious about. To succeed, they sought a partner that could identify the unique qualities of the site, the locale and the offer.


A partner in all brand-related decisions, we are shaping the full experience Andermatters new and old will enjoy. We identified what makes this rare gem stand out from its competitors – positioning it as the new height of Swiss Alpine living. It’s the strategic foundation that guides everything else we have created: a vision book that tells Andermatt’s story, names and identities for its most prominent properties, and collateral that drives sales for ASA’s real estate developments.

What stood out to us in Andermatt was the rawness of the landscape and the down to earth energy and visionary attitude of those who already call it home. Far from being a typical Swiss village, the Andermatt brand is built on the intrinsic power of its nature and people.

What we did

  • Brand strategy
  • Naming
  • Visual and verbal identity
  • Communications and content
  • Digital
Andermatt Altera ad

“It was a highly organised, professional and creatively nourishing experience working with Wink.

We have these checkboxes we keep in mind when we work with agencies: creativity, ease of delivery, reliability. Winkreative ticked them all.”

Russell Collins
Head of Sales, Andermatt Swiss Alps


increase in response rate to first two marketing campaigns.