Wonderwall

Capturing the story of a visionary

Inside the mind of one of the world’s foremost interior designers

Creating a thorough overview of one of the world’s most influential interior designers is no small task. Masamichi Katayama, founder of Japanese firm Wonderwall, has had a career spanning more than 400 projects, including flagship stores for Colette, Thom Browne, Uniqlo and A Bathing Ape. In a 400-page book published by Gestalten, we documented the creative development, from concept to delivery, of 11 milestone projects that represent the diversity of styles and locations across Wonderwall’s 15-year history.

A personal perspective

Exploring Katayama’s personal world was key to making the book meaningful. Topics ranging from Katayama’s childhood memories to his vast personal art collection give the reader invaluable insights, while lending the book a delicate, rare dimension.

On the cover

The cover was bound in linen and paper and debossed where the two materials met, creating a tactile surface. The table of contents is on the cover of the book, so the breadth and depth of Wonderwalls projects are showcased before the book is even opened.

Through the looking glass

We commissioned Japanese photographer Go Itami to shoot Pass the Baton, a concept shop in an old wooden townhouse in Gion, Kyoto. The photography captures the building’s traditional architecture and charming interiors of this unexpected wonderland.

‘Winkreative helped us represent our brand with the right level of sophistication through the book’

Hiroyuki Isobe, Managing Director of Wonderwall

Going green

A vibrant illustration by Marc Martin shows the diverse range of botanical plants at Yoyogi village, grown by the ‘plant hunter’ Seijun Nishihata. The illustration sits alongside a short Q&A and a key with information about each plant, including their native origins.

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