Urban Revivo

Fashioning an identity

The Chinese retailer makes its global debut

Urban Revivo, China’s leading trend-driven fashion brand, was set to open a global flagship and its first store outside of Asia in London’s Westfield. To elevate the brand and appeal to an international, conscious fashion customer, we designed a new visual identity around the concept of playful contrasts, reflecting the brand’s innovative, youthful and creative spirit.

On the shop floor

A new store in Singapore’s Jewel Changi airport was the first space to apply the fresh identity. Winkreative designed exterior and interior signage alongside shopping bags, swing tags, product labels and hangers.

Putting it into practice

We designed a comprehensive guideline document to outline the principles and practices of the new identity, with essential information to help the Urban Revivo brand team apply it across a range of platforms and uses.