Where Issue 1 of St. Moritz announced itself to the world with an extraordinary view from the top, Issue 2 took readers on a deeper dive into what makes this iconic town tick. It dished out local expertise, meeting quirky personalities and exploring the St. Moritz mythos with an eye for the unexpected and a discerning point of view.
It went behind-the-scenes at three major annual events to give readers a taste of what to watch out for. It celebrated St. Moritz’s natural splendour in offbeat stories that helped readers connect with the landscape in a more intimate way. And it turned heads with a story on how to make a fashion statement from the neck up, and demonstrate how even hiking is done lavishly.