Neue Zürcher Zeitung

An unmistakably Swiss perspective

Attracting a new readership for the revered newspaper

Winkreative has worked with the Swiss newspaper of record, Neue Zürcher Zeitung, across a number of its titles. We designed a new standalone quarterly called NZZ Geschichte that covered a range of Swiss-related historical topics. In addition, we redesigned the front cover of the paper’s Sunday edition, NZZ am Sontag, and outlined a new editorial strategy and design for its monthly supplement, Z magazine. Our redesign and fresh editorial approach allowed Neue Zürcher Zeitung to become a relevant voice in the contemporary luxury world, which attracted more advertisers and attention from a new generation of readers.

Stand out titles

The mastheads of Z magazine and NZZ Geschichte evoke Switzerland’s refined design heritage while feeling fresh and contemporary.

Art pieces

For the debut issue of Z we art directed a still life story using items inspired by Coco Chanel’s legendary dinner parties, and a fashion feature shot at the Barbican Centre in London.

Swiss history

NZZ Geschichte covers a broad spectrum of historical topics that relate to Switzerland. The debut issue included stories on the time Napolean spent in the country and a history of the bond between mother and child.

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