Chengdu Government

Spirit of a city

An easily loveable, infinitely memorable new mascot for the city of Chengdu

Tasked by the Chengdu government to design a new mascot for the city to use in its official promotions, Winkreative cultivated a fresh take on Chengdu’s informal symbol of the panda to capture its spirit. To attract visitors, new business opportunities and settlers from around the world, we designed and illustrated Du-Fu as inquisitive, open-minded and approachable, with a personality as colourful as the city he calls home.

An easily loveable, infinitely memorable new mascot for the
city of Chengdu.

Getting to know Du-Fu

Du-Fu loves his dan-dan noodles with extra pepper but spending time with friends to share a spicy hot pot is even better. Du-Fu makes the most of living in western China’s contemporary art hub by visiting the local galleries. Chengdu is also making strides toward becoming a garden city so Du-Fu can often be seen riding around on the city’s cycle paths.

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