The creative agency that reaches the world’s most discerning audience

For the past two decades, we’ve been helping organisations across the world to connect with this audience. We understand how deeply these guests, passengers, residents and patrons care about the quality and provenance of their products and services. It’s a mindset that influences how they fly, where they stay and who they bank with. They see themselves as global citizens and are hospitality connoisseurs who regularly travel for both business and pleasure.

It’s an audience shared by our sister company, Monocle, which Winkreative helped to launch in 2007. Today, Monocle is a contemporary design icon with an influence that permeates urban centres across the world and informs countless aspects of global life. Sharing both a CEO in Tyler Brûlé and studio space in Zürich, London, Toronto, Tokyo and Hong Kong gives the two companies a rare closeness and shared understanding.

We employ this understanding in every new project we work on and every new market we work in.

Our approach

Identifying the strategic need is the essential foundation for every client and project. Through exploratory workshops, brand architecture, messaging framework, narrative and naming work, we define, position and articulate our clients’ businesses. We make brands desirable through elegant visual ideas and a distinctive tone of voice, based on a defined strategic positioning.

Our services

Visual Identity

Our expertise


In ambitious developments around the world, human needs are often overlooked. Whether a residential building or hotel concept, getting the balance right can give a place a soul – and a longer lifespan.


Brands can play a pivotal role in shaping culture. Our collective curiosity is always informing our world view. We work with organisations that have the ambition to drive opinion and frame the wider agenda.


In travel and hospitality, brands are reconnecting with the idea of service to help build a more connected world. From train to plane to hotel, we help our clients deliver more memorable guest experiences.


In business, a clearly identified purpose is increasingly the difference between the brands that rouse and those that bore. We help businesses identify and articulate their story with clarity and impact.

Our clients




Place & Hospitality

Technology, Finance and Professional Services

Let’s work together

Get in touch