For the past two decades, we’ve been helping organisations across the world to connect with this audience. We understand how deeply these guests, passengers, residents and patrons care about the quality and provenance of their products and services. It’s a mindset that influences how they fly, where they stay and who they bank with. They see themselves as global citizens and are hospitality connoisseurs who regularly travel for both business and pleasure.
It’s an audience shared by our sister company, Monocle, which Winkreative helped to launch in 2007. Today, Monocle is a contemporary design icon with an influence that permeates urban centres across the world and informs countless aspects of global life. Sharing both a CEO in Tyler Brûlé and studio space in Zürich, London, Toronto, Tokyo and Hong Kong gives the two companies a rare closeness and shared understanding.
We employ this understanding in every new project we work on and every new market we work in.