UP wins Project of the Year
Union Pearson Express was awarded the Project of the Year by a panel of international transportation experts at the 2013 Global Air Rail Awards held in Frankfurt last week. Winkreative devised a comprehensive brand identity for the long-awaited air rail link launching in Toronto in 2015.
Taikoo Li revealed
We are excited to reveal that our client Swire Properties announced the new name of “Taikoo Li Sanlitun” for its Beijing Sanlitun Village mixed-use development last week. Winkreative was responsible for devising a comprehensive brand identity and strategy – centred around the “lane” or “li” concept – for the prestigious Swire-owned development.
Knot what you think
We're thrilled that our early computer graphics-inspired '8 Ties' website for Hermès, developed in collaboration with Unit 9, has been chosen as an Official Honoree in the 17th Webby Awards.
As part of an extensive strategy piece for Brisbane Airport, Winkreative produced a stunning 76-page brand book, presenting the vision for a new era for Australia’s third busiest airport. Featuring arresting illustration, photography and art direction, Going Places: A Blueprint for Brisbane Airport provides a fitting insight into the future of this airport hub.
Ontarian transport agency Metrolinx has just launched their UP brand, a long-awaited air rail link running between Toronto’s Union Station and Toronto Pearson Airport. Winkreative was appointed to craft an appropriately Canadian welcome to the city of Toronto, undertaking all creative work, including naming, corporate identity, carriage livery and interiors, architecture consultancy, station interiors and all communications. Visit upexpress.com to catch a first glimpse of the distinctive Winkreative-devised identity.
Porter’s CEO sees blue skies
We are excited to announce that the Canadian Marketing Association named Robert Deluce – President and CEO of Porter Airlines – Canada’s 2012 Marketer of the Year at their annual awards gala on Friday 30th November. In his acceptance speech, Deluce gave a big shout out to Winkreative as main partner for Porter’s success at revolutionizing Canada’s airline industry. Winkreative has worked extensively with Porter since its 2006 launch, crafting a comprehensive brand identity for the now third largest scheduled air service in Canada.
New Toronto office opens
Winkreative’s Toronto office has relocated to a larger site at 776 College Street, in the heart of Little Italy. The space is shared with our sister publication featuring a new Monocle shop. The expansion provides increased capacity for the Winkreative team in Toronto and meeting space to serve a growing Canadian client list.
Hermès ties one on
Winkreative's new campaign, promoting the launch of a new tie collection for
Hermès, debuts today. The range of eight ties, each interpreting a different digital motif, is brought to life by an interactive website which is 'knot what you think', and supplemented by a stunning Wink-produced print catalogue.
Aiming for the Heart of Asia
Our new print campaign for Taiwan Tourism Board debuts in the latest edition of Monocle. Exploring some of the country's lesser-known charms under the line 'The Heart of Asia', it features epic aerial photography in saturated hues.
Sitting pretty at Wimbledon
For the 2012 Wimbledon Tennis Championships, we unveiled our interior design and furniture direction for the Centre Court Debenture Lounge, featuring pieces from BassamFellows, James UK, Another Country, SCP and MUT.