The Westminster

Japan

Branding and marketing for two luxury residential schemes in the heart of Tokyo

Identity

Monograph

Photography

Monograph

Photography and Illustration

Overview

The Westminster Roppongi, the first development in Grosvenor’s Westminster brand stable, is a 14-storey building that has become one of Tokyo’s most prestigious addresses. Our brief was to create an elegant custom brochure in both English and Japanese showcasing for prospective buyers its peerless design and amenities.

For the property group’s second Tokyo development, The Westminster Nanpeidai in Shibuya, we built on the existing Westminster brand while forming a distinct personality through a separate colour palette, photography style and tone of voice.