The Flynn

USA

Introducing New York’s most desirable new address

Sales Brochure

Print Advertising

Website

Overview

For the launch of this development in Chelsea by IGI, we created a namesake character: the charming and debonair Flynn. We depicted a day in his life through a series of animations as well as print and online ads and a sales brochure, and recreated ‘Flynn’s Living Room’ to serve as the sales gallery. Our work included brand strategy, naming and signage and extended to floor plans, hoardings and tote bags.