Swiss International Air Lines


A complete rebrand for the Swiss national carrier

Marketing Brochure

Livery and Interior

Brand Identity Manual


This was a major milestone in the history of Winkreative as well as that of the Swiss carrier. We devised the brand architecture to underpin the construction of a new identity for the airline, reinvigorating every part of the business. We created a 600-page brand guideline book to articulate our design system, which included the clean, understated and unmistakably Swiss corporate identity right through to lounge architecture, and cabin and ticket-office interiors.