Relais & Châteaux

Overview

Esteemed luxury hotel association Relais & Châteaux approached Winkreative to rethink its comprehensive global guide for 2017, seeking to attract a younger audience with a more contemporary outlook. We placed a greater emphasis on storytelling through insightful writing and enticing travel photography, highlighting the best that each global region has to offer while staying true to Relais & Châteaux’s philosophy of preserving local arts of living. Detailing each of the association’s 544 properties, the 816-page guidebook is Winkreative’s largest-scale publishing project to date.