Porter Airlines

Canada

Branding and communications for Canada’s best-in-class regional airline

Identity

Brand Guidelines

Livery and Interior

Mascot

Advertising

Overview

Conceived as a return to the golden age of aviation – a modern airline with old-fashioned service and values – Toronto-based Porter came to us to develop its brand and tell its remarkable story. We were involved in everything from naming and identity to service design, livery, cabin interiors, advertising and in-flight publishing, all fronted by our lovable racoon mascot.

Winkreative has been publishing the in-flight magazine for Toronto-based business airline Porter since its first plane took off in 2006. For the airline’s 10th anniversary, we gave re:porter an editorial and design overhaul to bring the magazine in line with the brand’s more grown-up image. After extensive research and planning, we created a dynamic and contemporary magazine that appeals to today’s flyer, mixing longer articles and bite-sized sections with playful layouts and engaging photography.