Lexus

Japan

A new narrative and marketing campaign for Japan’s luxury automotive brand

Beyond Magazine

Photography

Crafted for Lexus

Lexus Design Award

Intersect

Overview

Winkreative and Lexus have been challenging the notions of car branding in a partnership that goes back a long way. Our strategic review identified key brand themes of design and craftsmanship that we then articulated in a range of communications and across numerous channels. These include the international magazine Beyond, creation of Lexus Design Award and the launch of ‘Crafted by Lexus’ – a range of products made in collaboration with rising Japanese design stars.