Ionic Holdings

Greece

A bold and fluid identity for a global shipping brand

Overview

When the Saracakis Group of Companies approached Winkreative to design the brand identity for its new shipping company, Ionic, we seized the opportunity to take to the high seas. The resulting identity successfully portrays the brand as a progressive global venture, with a subtle nod to its Greek heritage thanks to a colour palette that includes crisp nautical white and Ionian Seablue. Speaking of strength and industry, the handcrafted logotype is reassuringly solid, while the marque, based on a flag in motion, lends the identity a sense of fluidity and activity.