Hermès

France

A new launch for the luxury fashion brand

Lookbook

Photography

Overview

Our multi-platform campaign to launch a seasonal Hermès tie collection encompassed everything from styling to animation. Together with a team of coders and animators, we created an online ‘digital sphere’ based on early computer graphics, where customers are invited to explore and play with the products. This was followed by a stunning print publication featuring our striking styling and art direction.