Logo and Marque




A refreshed identity for an esteemed Thai furniture retailer

Thailand’s leading retailer of high-end furniture and home-furnishings – formerly known as Chanintr Living – challenged Winkreative to re-imagine their brand. After spending time in Bangkok researching and speaking with customers, brand partners and press, it was clear that although Chanintr were revered in Thailand, they needed a clear voice and visual language in order to articulate the breadth of their story. This would enable Chaintr to not only strengthen their position within the furniture industry, but to allow for potential future expansion into other areas of business.

Having renamed to Chanintr, Winkreative redesigned the corporate identity and website, built around the concept of ‘Living Well’. The site includes a series of four short films that feature the beautifully designed homes of renowned Thai entrepreneurs and cultural figures, highlighting Chanintr’s impeccable attention to detail, depth of expertise and service.