Air Canada

Canada

A comprehensive brand redesign for one of the world's leading airlines

Livery Launch Event

Overview

When Air Canada asked Winkreative to redesign the liveries across the airline’s mainline fleet, we looked to Canada’s spirit, culture and breathtaking natural landscapes for inspiration. The resulting design is a striking and contemporary overhaul that helps to strengthen the airline’s position as Canada’s flag carrier. Supporting material – including event design across three cities, film, and printed collateral – extends the rebrand beyond Air Canada’s aircraft and into the hearts and minds of passengers flying around the world.