11 Howard

USA

An elegant identity for a new New York hotel

Overview

11 Howard is a new 221-room hotel in one of New York’s most culturally vibrant neighbourhoods. We created its identity, which centres on an elegant marque inspired by the hotel’s design DNA—a combination of Scandinavian minimalism and New York’s urban edge—as well as by mid-century American typefaces. The success of our work for 11 Howard led to a commission to design the identity for The Blond, the hotel’s bar, which has become a destination in its own right.