Overview
Porter is a Toronto-based start-up airline geared to savvy weekend and business travellers. It is marketed as an efficient and innovative alternative to traditional airlines on short haul routes serving the US and Canadian markets.
Winkreative developed a comprehensive brand identity including name, logotype, colour palette, livery design, printed materials and website. Following a successful launch, the scope of the project has grown to include the design of cabin interiors and uniforms, an in-flight magazine, passenger items, advertising – and an animated raccoon mascot.