Overview
Moutamarat is a Dubai-based business initiative that aims to create business knowledge for the Arab world, and Winkreative was approached to develop its International Design Initiative. IDI is the first high-profile design and creativity platform to emerge from the Arab world and will take the form of an annual event, publications, discussion, debate and exhibitions.
Winkreative developed a versatile and distinct corporate identity with a Middle Eastern feel after defining brand architecture, strategy and experience. The project also involved the design of marketing collateral, website and print advertising.