Capturing the spirit of Brazil’s people and spaces, the new, Winkreative-designed Wish Casa is a bold departure from ordinary lifestyle magazines. Answering the call to create something Brazilian readers had never seen before, it’s a beautifully designed, personal look at the architecture, art and interiors that make the country so unique.
Our approach was to create something uniquely human – a thoughtful look inside fascinating individuals’ homes, collections and spaces – something that is reflected both in the editorial content, the graphic design and photography.
Inspired by modernist architecture and furniture design, look is structured yet textured, with a bright, happy colour palette and honest, raw and un-retouched photography. Content includes original maps, insider guides and intriguing home tours – including, in the launch issue, the first-ever look inside renowned architect Isay Weinfeld’s home.