Overview
Marks & Spencer’s Lifestore concept was a redefinition of its home retail offer. Winkreative developed a publishing portfolio comprising a catalogue to drive product sales and an inspirational magazine to communicate the M&S focus on the rituals and activities of our lives.
The rich visual personality and tone of voice exposed the range to the widest possible audience, demonstrating practical ways of using the products in relevant living contexts, and inspiring consumers with aspirational contemporary styling. Both the Design Directory and Design Details were biannual publications.