We were thrilled to work with British heritage brand Mackintosh as they launched their first flagship store on London’s Mount Street.
For us, it was an unmissable opportunity to indulge in the kind of obsessive detail for which Mackintosh itself is famed. Take the luxurious brown bag: heavy uncoated paper, waxed on the reverse for water resistance and stability with an embossed silkscreen logo, and black cotton herringbone ribbon handles –a nod to the in-store parquetry – with its own Japanese-style rain protector to slip on in case of showers. The bag was just part of a range of packaging that included swing tags, custom ribbon, receipt folders and shop cards.
Additionally, we created a limited edition broadsheet celebrating all things Mackintosh, which debuted at the London launch party (also organised by Winkreative) and which can now be found in key stores globally.