Overview
American clothing company Abercrombie & Fitch approached Winkreative to produce content for a collector’s edition of the A&F Quarterly celebrating 10 years of the iconic publication. The concept was to bring together the original group of contributors which included Winkreative founder, Tyler Brûlé, who edited early issues of the Quarterly.
Winkreative developed and commissioned photography, illustration, copy and articles for the 80-page editorial section. The general theme was a “Return to Paradise”, so Winkreative focused on different locales and interpretations of American youth, including an urban environment, an academic setting, young entrepreneurs, a short fiction story and a feature on vintage shopping on Route 66.