After 10 years of ‘Touch Your Heart’, Taiwan Tourism Board was ready for a seismic shift. Following a two-day workshop, Winkreative emerged with a clear mandate to change and contemporise the brand.
We positioned Taiwan as the ‘Heart of Asia’, given both the nation’s geographical position and its famously warm welcome. A dynamic heart device encapsulates an ever-changing selection of Taiwan’s many attractions, and has since featured in poster and print advertising around the world, as well becoming a frequent sight on BBC World as a series of television spots.
This flexible visual device, as well as a modern new logo and identity, now also lends itself to a host of merchandise, a website and marketing materials.