For the relaunch of Switzerland’s national airline, Winkreative devised a clear brand architecture to construct a new identity for the renamed carrier, and used this foundation to reinvigorate every area of the business. Design work included naming, corporate identity, aircraft liveries, ground and in-flight passenger items, corporate signage, website and advertising.
The corporate identity is a subtle reference to the country’s heritage, a clean and understated reflection of Swiss graphic design. After developing detailed design specifications, Winkreative assigned Mach Architektur to remodel the Swiss airport lounge and ticket office interiors. The aircraft cabin interiors were also redesigned using bespoke fabrics and materials.