Overview
StndAIR is the newest innovation from The Standard Hotels: a customised seaplane offering lucky visitors an enviable transfer between Manhattan and Shelter Island’s Sunset Beach.
Glossy, red and unashamedly glamorous, the plane’s exterior is unconventional and attention-seeking, and features a bespoke ‘S’ device capturing the speed of flight. Inspired by sunkissed skin, in rich, warm colours and luxe finishes, the interiors are inviting but low-key enough for passengers to step onboard with sandy, bare feet.
Impressed by the beautiful completed seaplane, The Standard commissioned Winkreative to do a further series of print pieces including postcards and seat pocket cards, as well as a website.