Overview
The launch of the designer’s signature line for the Gucci Group was highly anticipated in the fashion industry and demanded a logo that would stand out in a competitive marketplace. The bespoke logotype delivers a modern and timeless graphic response for application throughout the identity and across all elements of the brand.
The core concept of the logotype has been used for store signage, interactive presentations and adapted for use on fragrance and beauty sub-brands. The consistent expression of femininity, sophistication and confidence has been retained all applications of the original logotype.