Overview
The UK’s number one multichannel brought Winkreative on board to develop the creative direction of the brand as it launched a repositioning strategy to become a premium content provider delivering original, clever and high-quality entertainment.
Winkreative joined Sky’s internal ‘Brand Court’ to provide an external perspective on the channel’s graphic communications and to introduce appropriate animation partners. This lead to the assignment of Stockholm-based Kaktus Film, which created the animation concept and design for Sky One’s on-air identity. Winkreative also delivered promotional print posters and a brand book to communicate the new direction.