Overview
Winkreative provided Sky News with a detailed evolution of its existing on-air and off-air identity in response to a brief to communicate more sophistication and maturity.
The main component of the work was a modular information graphics system to accommodate all the demands of a live 24-hour newsroom. Winkreative worked closely with Sky’s in-house graphics team to develop the concept, providing a broad range of content support options to the production team at the channel and alternative levels of priority to on-screen information.