Opus Hong Kong is Frank Gehry’s first residential development in Asia. The remarkable building – a unique luxury offer developed by Swire properties – comprises 12 units, each occupying its own floor.
Winkreative conceived an identity for Opus Hong Kong informed by the building’s innovative, bamboo-inspired columns. We also produced a detailed monograph as an introduction to the development, along with a film series and website capturing the inspiration and essence of the project, as well as an impactful print advertising campaign that appeared in international news titles.
The materials form a sophisticated communications platform that supports Opus Hong Kong’s position as the most significant new addition to the Hong Kong skyline.