Overview
In 2006, Winkreative developed the name, corporate identity and launch applications for The Blackstone Group’s innovative student accommodation concept in Europe, Nido. The first phase consisted of an intelligence study to analyse the international student market and the factors that determine students’ living decisions.
Detailed brand guidelines accompanied the final artwork to ensure consistent use of colour, typography and layout on future applications. Winkreative was also responsible for the selection of the architectural team working on the interiors for Nido.