The Independent Financial Centre of the Americas in the Dominican Republic houses a privately owned, independently regulated financial and trading platform. La Reserve is the metropolitan development around the Centre, where the workers and their families will live. The website, lareserve.com, will become a comprehensive, interactive resource for this community as the project develops.
In the short term, the site is designed as an introductory showcase for the quality of lifestyle envisaged.
Winkreative designed and wrote the website in conjunction with three others for the Independent Financial Centre of the Americas. The look, feel and tone of voice is a combination of Latin American flair and European sensibilities. The elegant aesthetic and design of the logo reflects the idea of a protected space, with people living and interacting together. Winkreative also commissioned an animated film to showcase the whole project and interpret the vision for a new work-life balance.