Overview
Francfranc is an iconic Japanese interiors retailer, with stores in Japan, Hong Kong, Taiwan and Korea. Since 2009, Winkreative has worked with Francfranc to create a more sophisticated identity that appeals to a savvier shopper.
The process began by conceiving a brand book redefining Francfranc’s understanding of itself. Next, we created rich concept books designed to inspire product development each season, as well as crafting an iconic, new marque; a contemporary seal that is equally at home on signage as it is on the products themselves.
Additionally, Winkreative devised an advertising campaign for the brand’s flagship store in Aoyama, Tokyo depicting Francfranc’s role at the heart of the Japanese high street.
Our work with Francfranc continues, including identity work for its new product range, photographic art direction and design for the seasonal catalogues, and website consultancy