Overview
Winkreative delivered a new identity for Bally Golf, Bally’s collaboration with the German company Spirit of Golf. This includes a range of clothing, shoes and accessories under the Bally Golf name.
The brand communicates Spirit of Golf’s expertise and understanding of the golf market together with the reputation for quality, enduring style and understated luxury that the Bally brand commands internationally. Winkreative designed it to differentiate licensed products from the main brand while still reflecting the overall brand values and visual style of Bally.