Leading health, skincare and cosmetics business AmorePacific operates some of South Korea’s most prestigious beauty brands. Already a market leader at home, AmorePacific approached Winkreative to refresh several of their brands’ identities and packaging to lend them a more modern, cosmopolitan sensibility in their push to go global.
For skincare brand Laneige, we refreshed their corporate identity to reflect their strategic focus on ‘the science of water’, with a new range of packaging to reflect the purity and potency of the products themselves.
Inspired by health brand VB’s commitment to health and wellbeing, Winkreative refreshed the logo and created new packaging and labeling using a warm, organic colour palette and textured, natural materials.
And for premium haircare brand Dantrol, we took inspiration from classic Swiss modernism, with new packaging reminiscent of a contemporary apothecary , reflecting the purity and potency of the products themselves.