His Highness the Aga Khan is the 49th Imam of the Shia Ismaili Muslims and is actively involved in economic progress in the developing world. He approached Winkreative at the early stages of the conception of an airline group for selected developing nations. The project was designed to build a trusted airline brand that lends credibility to the national carriers of less developed nations.
Winkreative designed Celestair's unique logo based on a proprietary, ownable font. Winkreative also conceived the airplane livery, tail fin aesthetic and colour palette. This package enables individual carriers to create a sub-brand while maintaining the look and feel of Celestair's visual identity.