5 Hanover Square is a new, mixed-use development in the heart of London’s Mayfair neighbourhood. the striking, Georgian-inspired new build comprises residential units, office space and an outpost of the esteemed international art gallery Blain|Southern. The building, which is owned by Mitsui Fudosan, was developed in collaboration with Stanhope PLC and designed by the architecture firm Squire and Partners.
Mitsui Fudosan and Stanhope engaged Winkreative to conceive a visual identity and to produce a limited-run publication for the development. Winkreative created a simple, classic logotype and an elegant black-on-black pattern for the branded materials. The Swiss-bound publication was printed with gilded edges and gold foiling in a subtle nod to the gold detailing on the building itself.
In a radical departure from conventional property marketing materials, the book – and elegant, corresponding website – centred on the quality of life offered by the neighbourhood and the building itself, featuring essays by prominent thinkers such as Financial Times architecture critic Edwin Heathcote and English Heritage chief Simon Thurley, as well as pieces on the area’s fascinating history.