Overview
After a competitive pitch in 2010, we began work on creating a standout new graphic identity and suite of marketing materials for the Madrid Convention Bureau, the government body tasked with attracting business tourism to the recently renewed city.
We created a distinctive new look and feel, commissioning illustrations detailed, bespoke maps. These were then extended into an advertising campaign, stationery, and exhibition installations, as well as two books guiding audiences through the relevant services and facilities – which are as beautiful to behold as they are useful.