Overview
Boutique 1, previously known as Dubai’s Villa Moda, is the Middle East’s premier fashion destination. Winkreative developed the brand’s creative expression to reflect its independence and to revitalise relationships with existing customers, while also attracting new shoppers. The brand identity emphasised discretion, elegance and uniqueness, embodied by the use of the Helvetica Neue font, while the colour palette blended muted charcoal and slate greys with metallics.