Genetec advertisement launch
Winkreative’s advertisements for its new client Genetec, a global leader in security software, launched at this month’s ISC West (International Security Conference). The print, digital and outdoor campaign focused on a playfully provocative series of statements providing a distinct tone of voice in an industry dominated by stereotypes.
BEYOND Issue 3
Winkreative has just finished Issue 3 of design title BEYOND BY LEXUS. Two stories stand out: a stunning presentation of the marque’s new high-performance coupe, the RCF, and a revealing peek behind the scenes of what is currently the only Lexus manufacturing plant outside Japan. Elsewhere in the issue we head to Paris and New York. And we brave the breathtaking Alpine pass that links Austria with Italy.
Design Stories Toronto Launch
The final launch event of our book Winkreative Design Stories took place last Thursday in North America. Clients, contributors and friends gathered with our Toronto bureau at Avenue Road showroom to celebrate the publication and accompanying exhibition. The evening ended with Tyler announcing the winner of the OCAD University Winkreative design internship.
Design Stories Tokyo launch
Last Friday evening, Winkreative staff from the Tokyo and London offices welcomed press, public and friends to Tsutaya in Roppongi for the launch of Design Stories. Tyler gave a presentation on some key projects, including a few with a local connection — Lexus, Mori and TOTO.