Winkreative prides itself on creating value enhancement for its clients through creative solutions anchored by a quality journalistic approach, plus an intuitive entrepreneurial extension of design and craft credentials.
Informed by bespoke market intelligence and insight through its global network of correspondents, Winkreative analyses target audience behaviour, articulates vision and defines the positioning required to establish new brands or revitalise existing ones.
In an increasingly complex landscape – where brands are multi-dimensional entities conversing with a variety of audiences through a growing array of platforms – our agile and scalable approach is engineered to serve individual project needs and specific business objectives. Where necessary, a network of specialist research partners can be deployed for additional depth of study. Our strategic capability results in strong brand narratives, defined customer journeys and brand frameworks, differentiated positionings and strategy-centred names and taglines. Through a highly visual editorial lens, our approach leads to immediately actionable strategies to engage audiences, enhance perception and deliver direct business benefits.
Corporate Identity design
Obsessive attention to typographic detail and layout are evident in all aspects of our corporate identity design. As logos are drawn, colour palettes are defined and fonts are crafted, a distinctive brand world is created to communicate the values of the brand. Standard applications are typically delivered for stationery and a comprehensive range of printed items, while specialist material to date has included aircraft liveries, television idents and store signage.
Our packaging solutions use innovative materials and engineering techniques to ensure functionality, while visual impact and design enhance retail opportunities and maximise the value of visual merchandising. Clients include luxury retailers, premium fashion brands and iconic sporting goods manufacturers.
From small, privately owned companies to large multinational corporations, Winkreative delivers innovative advertising solutions to achieve impact and salience in competitive markets. Clever conceptual thinking, compelling photography, imaginative illustration, and intelligent typography, writing and animation are all used to achieve communication objectives, seduce the consumer and surprise the target audience.
Supported by an extensive network of correspondents from around the world, Winkreative responds to commissions to research and write in-depth and impartial reports for specific and sophisticated client requirements. A variety of sectors are covered, including urban planning, hospitality, travel, retail, design, technology, fashion and media. Reports are tightly edited to provide material that informs, provokes and inspires companies while identifying real opportunities for business innovation.
Architecture and interiors
Winkreative offers creative direction for architectural and interior commissions. Design talent is selected from an extensive network of architects, industrial designers and interior stylists, followed by an intensive collaborative process to execute concepts and meet clients’ needs. Projects include transport hubs, hotels, residential developments, retail environments, aircraft interiors, signage and wayfinding.
Place Branding and policy
Winkreative’s place branding practice offers a truly unique and comprehensive service, from strategy development, policy analysis and implementation advice to the full range of brand expressions, blending government knowledge and foreign policy expertise with world class branding and design. This analytical approach to nation branding is based on cutting-edge research methods. Our rigorous methodology is built around the world’s first composite index for measuring soft power, which gives an informed account of clients’ strengths and areas for development. The place branding team works with nations, regions and cities from start to finish, developing new policy concepts and executing engagement strategies that improve their global standing and engage with a range of international audiences.
From television and online to mobile delivery platforms, Winkreative has developed and created concepts that are produced with rigorous art direction and an informed journalistic point of view. Productions vary in scale, from weekly series on behalf of world-renowned broadcasters to bespoke documentaries for online delivery. With the 2011 launch of the Monocle 24 radio service, Winkreative has expanded its offering to include bespoke audio, voiceovers and radio advertising for its clients, taking advantage of our superior on-site recording facilities.
Winkreative calls upon its proven editorial heritage and award-winning print design to produce custom publications for a variety of formats. In bespoke books, brand guides, websites, in-flight and monthly lifestyle magazines, we offer a full turnkey service: from initial concept, writing and commissioning to art direction, photography and print management. The concepts are designed to work either as standalone pieces or as part of a wider marketing strategy.
The sites we design and produce guarantee an uncompromising brand consistency with offline applications, while fully harnessing the interactive potential of the medium. Each is created to deliver impactful and functional experiences where design quality provides market differentiation. In addition, Winkreative’s editorial credentials supply clients with unique content generation services. Our websites are well-written, easily navigable, use original imagery and employ a range of rich-media formats, including video, audio and animation.