Jerry Fielder
CEO
After reading Economics at university, Jerry found the lure of advertising more attractive and joined the American agency Benton & Bowles. In 1983, he began working for Leagas Delaney, the new London-based creative start-up. Jerry stayed with the agency for 20 years, becoming its Chairman in 1992 and working as part of the small team that bought the company back from the Abbott, Mead, Vickers Group. Jerry also led the process of building the group globally, setting up offices in San Francisco, Paris, Dusseldorf, Rome and Hamburg.
In 1993 he was invited to join the board of Jazz FM PLC and then Hed Kandi Records in 1999. Becoming part of the team that floated the station, he undertook a major public re-financing and sold Viva FM to Mohammed al Fayed over the course of six years. Jerry left Leagas Delaney in June 2002 to set up a number of niche businesses, including an interior design company and a marketing consultancy. He then became a non-executive director on the boards of The Newspaper Marketing Agency and the successful European media company, Farrar Media International.
In November 2003 Jerry joined Winkorp AG as its new Chief Executive.
Sabine Vandenbroucke
CFO
Sabine joined Winkreative in 2005. As CFO and board member, she has contributed to the successful management buy-out of Winkreative AG in 2006. Sabine is also in charge of acquisitions for the Winkorp Group and is COO of its publishing arm. She spends her time working equally between the head office in Zürich and the creative hub in London.
Prior to joining Winkreative, Sabine held senior positions across a number of industries from recycling to electricity and lived in Germany and France. Born in Belgium, Sabine studied Commercial Engineering and Philosophy at university. It was during this period that Sabine found her commercial vocation – working in exciting entrepreneurial environments. She speaks four languages and holds an MBA degree from INSEAD.
Steve Teruggi
Operations Director
During the ten years with Winkreative, Steve has facilitated the agency’s development of innovative brand communications that unite strong creative with custom editorial content. As Operations Director, Steve bridges client services and creative direction, ensuring strategic objectives are met with creative, editorial and design quality.
Steve has experience working with a broad range of international brands, where he has led skilled project teams to conceptualise and implement ideas in print, online and broadcast media. Specialist areas of expertise include online content strategy and destination branding where Steve is currently involved in projects in Portugal, Malaysia, Brazil and the United Kingdom. Achievements to date have been recognised by D&AD, Creative Review and Design Week. Steve is also a member of BAFTA.
Maurus Fraser
Design Director
Maurus Fraser has been with Winkreative since 2000, having worked in the luxury, fashion and transport industries for over 10 years previously. As Winkreative’s Design Director, Maurus heads up the international, multidisciplinary design team and has been responsible for design on the most prestigious projects, from the branding of SWISS to the repositioning of Nokia Fashion phones, and from the establishment of global fashion brands to iconic branding in the exclusive Swiss private banking sector.
Prior to working at Winkreative, Maurus worked as an Art Director for several years in New York, leading the design operations for cosmetics brands including Elizabeth Arden and Valentino. Maurus is a graduate of internationally renowned post-graduate university, the Royal College of Art where he gained a Masters Degree in Graphic Design and Art Direction.
Ariel Childs
Development Director
Helping clients develop successful creative and business strategies is Ariel Childs’ expertise.
As Creative Director of Wallpaper* magazine, Ariel worked alongside Tyler Brûlé to pioneer a new approach to luxury advertising that blurred the lines between editorial and brand identity.
After 7 years at the magazine, she moved to leading contemporary art and design auction house Phillips de Pury & Company to oversee its entire communications strategy, including media relations, advertising and events.
Before joining Winkreative in 2009, Ariel was a creative consultant for two luxury hospitality brands as well as for German lifestyle title Allegra.
“Whatever the sector – destination, technology or retail – our clients want to do everything in a better way,” she says. “I help them achieve that goal.”
Nicoletta Pedano
Account Director
Nicoletta started work in the luxury industry at an early age and has spent the last 17 years developing her skills and experience. She speaks four languages fluently: German, French, Italian and English.
She started her career at Bally as a management trainee, where she was directly exposed to the full luxury goods development process from production, procurement and logistics, through to product design, development, sales, finance and marketing. Nicoletta spent a total of 10 years at Bally, advancing from marketing assistant to Head of Store Planning, where she oversaw a team of design and executive architects.
This experience provided Nicoletta with an insight into the world of luxury goods and a full understanding of the principles that govern consumer seduction, knowledge that continued to evolve since she began at Winkreative in 2002. After the successful launch of the Swiss agency headquarters, Nicoletta moved on to direct all interior and fashion projects for Winkreative.