Born in Canada, Tyler Brûlé began his career as a television reporter for the BBC. He then turned to print journalism, contributing to The Guardian, Stern, The Sunday Times and Vanity Fair.

In 1996, Brûlé launched Wallpaper*, a magazine that went on to sell in more than 50 countries. Wallpaper* won numerous awards for its design, international relevance and use of typography. In 2001, Brûlé became the youngest ever recipient of the British Society of Magazine Editors Lifetime Achievement Award.

In 2002, Brûlé sold his stake in Wallpaper* to focus on Winkreative, the full-service branding and design agency he established in 1998. The agency is a wholly owned subsidiary of Winkorp AG, which Brûlé founded in Zürich in 2002. Winkreative is distinguished by its international focus, editorial authority and unique, interdisciplinary approach to branding.

In 2007, Brûlé launched Monocle, his second groundbreaking publication. Published 10 times a year and distributed in more than 65 countries, the magazine is an international briefing on current affairs, business, culture and design. Brûlé has grown Monocle into a global media brand, drawing on an international network of correspondents and five permanent bureaus to produce a range of print, digital and video content.

Brûlé has also established Monocle’s unique retail model, opening freestanding Monocle shops in London, Hong Kong, Tokyo, Osaka and New York, along with an e-commerce site and a series of collaborations with a range of esteemed fashion brands.

In 2011, Ad Age magazine named Brûlé Editor of the Year. That year, he also launched Monocle 24, a global, around-the-clock radio service, offering a rich mix of live programming covering design, urbanism, current affairs, culture and lifestyle.

Brûlé is a respected analyst of media, design and global affairs, and he appears frequently on the BBC, CBC and CNN. He also contributes a weekly column, “Fast Lane,” to the Financial Times.

Ariel Childs
Managing Director

Ariel Childs started her career in the publishing industry, and in 1997, she joined Wallpaper*, ultimately becoming the magazine’s creative director. At Wallpaper*, Childs worked alongside Tyler Brûlé to pioneer a new approach to luxury advertising that blurred the lines between editorial and branded content.

Childs went on to work as a creative consultant for a number of luxury hospitality brands, and for the German lifestyle magazine, Allegra. In 2004, she joined the leading contemporary art and design auction house Phillips de Pury & Company, where she oversaw the company’s communications strategy, including media relations, advertising, branding and events. 

In 2009, Childs rejoined Winkreative, and in 2011, she became the agency’s managing director.

Sabine Vandenbroucke
CFO

A native of Belgium, Sabine Vandenbroucke studied business engineering and philosophy before completing her MBA at INSEAD. Vandenbroucke, who speaks four languages, launched a career in exciting, entrepreneurial environments, holding senior positions in strategy, operations and general management at a range of companies across Europe, including Schneider Electric, Sita Recycling and Marvic Textiles.

Vandenbroucke joined Winkreative in 2005 as CFO, and within a few years, she became a board member. Vandenbroucke is also in charge of acquisitions for the Winkorp Group, and she serves as COO of the company’s publishing arm, which she helped establish and grow around the launch of Monocle.

Vandenbroucke splits her time between Winkreative’s head office in Zürich and the creative hub in London.

Maurus Fraser
Creative Director

Prior to earning his MA from the Royal College of Art, Maurus Fraser, a dual citizen of Britain and Switzerland, completed a graphic design apprenticeship in the Zürich headquarters of Migros Genossenschafts-Bund. Fraser launched his career in New York, where he worked at Davide Nicosia’s prestigious design agency, NiCE. There, Fraser led the design operations for Elizabeth Arden and Valentino.

After returning to Europe, Fraser established the London outpost of the digital agency, I-D Media. In 2001, he joined Winkreative, leading the creative team and conceiving original solutions for a range of brands in sectors including aviation, technology, fashion, finance and publishing.

Fraser’s work has been recognised by D&AD, ADC Deutschland, Design Week and Creative Review. He has received two Clio Awards.

Corinna Drossel
Design Director

Corinna Drossel moved from her native Germany to the UK in 2000, studying at the London College of Communication before earning an MA at Central Saint Martins College. While at Central Saint Martins, Drossel was selected to work under the renowned designer, typographer and brand strategist Neville Brody at his Research Studios, where she collaborated on a number of commercial clients and publication projects. 

Upon graduating in 2006, Drossel joined Winkreative. At the agency, Drossel has worked on a broad range of projects, from brand identity design and packaging to editorial publications and photo direction for clients including Francfranc, Wish Casa, Toto and Metrolinx. 

In 2011, Drossel was named Winkreative’s design director.