Since 1998, Winkreative has crafted design and communications for prestigious international clients across sectors from fashion to transport, culture to government. Founded by Tyler Brûlé, Winkreative now employs more than 50 multilingual staff serving more than 45 clients in 15 countries. With headquarters in Zurich, and a creative studio in London, the agency also maintains bureaus in New York, Tokyo, Hong Kong and Toronto. Winkreative is a creative agency producing award-winning design, branding and publishing work for a roster of international clients.
Combining editorial rigour with a refined sense of design craftsmanship and agile intelligence, we create clarity and covetability for businesses and brands. Responding to each new brief with a keen understanding of business objectives, we provide our clients with a uniquely global perspective, innovative thinking and creative excellence. Specific services we provide to clients include brand strategy, corporate identity, custom publishing, digital design, packaging, environmental design, film, and animation.
Born in Canada and based in the UK, Tyler Brûlé began his career as a reporter for the BBC before turning to print journalism, writing for The Guardian, Stern, The Sunday Times and Vanity Fair.
In 1996 Brûlé launched Wallpaper*, a title that became a publishing phenomenon, selling in over 50 countries. The magazine won numerous awards, and in 2001, Brûlé became the youngest ever recipient of the British Society of Magazine Editors Lifetime Achievement Award.
In May 2002 Brûlé sold his stake in Wallpaper* to focus on developing Winkreative, the full-service branding and design agency he set up in 1998.The agency is a wholly owned subsidiary of the Swiss parent company Winkorp AG, which Brûlé founded in 2002. The award-winning business is distinguished by its international focus, editorial authority and global reach.
In February 2007, Brûlé launched Monocle, the second groundbreaking publication of his career. It is an international briefing on current affairs, business, culture and design. Published 10 times a year, Monocle is now a global media brand that combines print, web, retail and broadcast components.
In 2011, Brûlé was named Ad Age’s ‘Editor of the Year’, an unprecedented award for an international editor. In 2012, Monocle was named ‘Best brand for living the good life’ in Ad Week’s annual ‘Hot List’.
Brûlé is also a regular columnist for the Financial Times.
After acquiring a dual bachelor’s degree in English and Photography at Cornell University, native New Yorker Ariel Childs began her career in the art departments of American GQ, then at House & Garden, before relocating to London in 1997 to work as Photography Editor of Wallpaper*. In 2000, she became the title’s Creative Director, whilst also overseeing the creative development of Winkreative’s first clients.
In 2002, Childs left to take on a creative consultant role for Axel Springer Verlag in Hamburg, moving to contemporary art auction house, Phillips de Pury & Company, in 2006 as Head of Press and PR overseeing their global communications.
In 2009, Childs returned to Winkreative as the company’s Development Director, becoming Managing Director in 2011.
In 2000, Steve Teruggi joined Wallpaper* as the magazine’s first online editor and began collaborating with Winkreative joining the agency full-time in 2001.
Drawing on his unique background in editorial, digital and branding, Teruggi crafts sophisticated responses to clients’ briefs, managing the agency’s network of partners, including filmmakers, programmers and designers. He has helped develop engaging and innovative brand communication strategies for such clients as Swiss International Air Lines, Porter Airlines, and Metrolinx.
His work has been recognised by D&AD, Creative Review, Design Week and BAFTA.
Belgium native Sabine Vandenbroucke studied business engineering and philosophy before completing her MBA at INSEAD. Vandenbroucke, who speaks four languages, joined Winkreative in 2005 as CFO, assuming a position on the board a few years later.
Vandenbroucke is also in charge of acquisitions for the Winkorp Group, as well as serving Chief of Operations for the company’s publishing arm, which she helped to establish. She splits her time between Winkreative’s head office in Zürich and its creative hub in London.
Prior to earning his MA at London’s Royal College of Art, Maurus Fraser, a dual citizen of Britain and Switzerland, completed a graphic design apprenticeship in the Zürich headquarters of Migros Genossenschafts-Bund. He went on to launch his career in New York at prestigious design agency, NiCE, where he led design operations for Elizabeth Arden and Valentino.
After returning to Europe, Fraser established the London outpost of the digital agency, I-D Media. In 2001, he joined Winkreative, leading the creative team and conceiving original solutions for a range of brands in sectors that has been recognised by D&AD, ADC Deutschland, Design Week and Creative Review. He has received two Clio Awards.
Corinna Drossel moved to the UK from her native Germany in 2000, studying at the London College of Communication before earning an MA at Central Saint Martins College. Whilst there, Drossel was selected to work under renowned designer and thinker Neville Brody at his Research Studios.
In 2006, Drossel joined Winkreative, where she has collaborated on a broad range of projects, from brand identity design and packaging to editorial publications and photo direction for clients including Louis Vuitton, Wish Casa, TOTO and Metrolinx. In 2011, Drossel was named Winkreative’s design director.
After earning her degree in English at Western Australia’s Curtin University, Clare Aitken returned to London to begin a career as a copywriter in some of London’s best creative agencies. From the creative department of Glue London, she joined the editorial team at Shelter, before taking creative roles at digital agencies Airlock and Deconstruct, and online publications including Flavourpill.
In 2010, she joined Winkreative’s editorial team, where she has since worked to create strategy, concepts and content for clients including The Standard, Brisbane Airport, The Government of Thailand and Hermès. In 2012, Aitken was named Head of Copy.
Fluent in five languages, Swiss-born Ariane Elfen relocated in 1998 to study History of Art and Anthropology at University College London, before attaining an MA in Design Studies from Central St Martins.
She began her career at global online events guide Whatsonwhen before moving into a role as Brand Manager for Fossil. In 2010, Elfen joined Winkreative as Account Manager, overseeing some of the agency’s most ambitious projects including Porter Airlines, Metrolinx, BlackBerry and Louis Vuitton, going on to become the agency’s Account Director in 2012.
Tokyo-born Atsushi moved to England in 2001 to complete his studies, going on to earn his Bachelor’s degree in Psychology at University College London. After joining Winkreative in 2008 as assistant to Tyler Brûlé, Okahashi moved into account management, servicing clients including Francfranc, Hyundai Development Corporation, Shinsegae and Taoyuan Airport.
In 2014, and now promoted to Account Director, he spearheads major projects for Lexus including Beyondmagazine, the Intersect retail concept and Lexus Design Awards, as well as working on the Mori project in Japan and Sirin private airport in Moscow.