The Agency

Our creative centre is in London; our business is based in Zürich. We are a 60-strong team of strategists, editors, copywriters, art directors, designers, art buyers and account managers who come from all parts of the world to contribute to our work. Our clients outside Europe are supported by account managers in our bureaux in Toronto, New York, Tokyo, Hong Kong and Singapore.

Approach

Strategy

Strategy

Based on years of experience working with premium brands across various sectors and geographies, Winkreative's approach to strategy employs our uniquely informed global perspective to define, position and communicate clearly our clients’ businesses and their ambitions.

Design

Design

Our clients approach us for our modern, considered aesthetic, applied to brand identities, packaging, environments, advertising or publishing, uniforms, aircraft liveries or architecture. We aim to make brands covetable through elegant ideas based on a firm understanding of our clients’ business objectives.

Editorial

Editorial

Editorial work is at the heart of our business, from custom print publishing to digital, film and mobile. Our multilingual team of editors, writers and art directors, with a global network of photographers and correspondents, creates original communications across platforms, formats and sectors, inspiring audiences and elevating brands.

Management

Tyler Brûlé

Chairman and CEO

Born in Canada and based in the UK, Tyler Brûlé began his career as a reporter for the BBC before he turned to print journalism, writing for The Guardian, Stern, The Sunday Times and Vanity Fair. In 1996 Brûlé launched Wallpaper*, a title that became a publishing phenomenon selling in over 50 countries. The magazine received numerous accolades and, in 2001, Brûlé became the youngest-ever recipient of the British Society of Magazine Editors’ Mark Boxer Award for outstanding services to the industry. In May 2002 Brûlé sold his stake in Wallpaper* to focus on developing Winkreative, the full-service branding and design agency he established in 1998. The business is a wholly owned subsidiary of the Swiss parent company Winkorp AG, which Brûlé founded in 2002. The award-winning agency is distinguished by its international focus, editorial authority and global reach. In February 2007 Brûlé launched Monocle, the second groundbreaking publication of his career. It is an international briefing on current affairs, business, culture and design published 10 times a year. Monocle is now a global media brand that combines print, web, retail and broadcast components. In 2011 Brûlé was named Ad Age’s Editor of the Year, an unprecedented award for an international editor. In 2012 Monocle was named ‘Best brand for living the good life’ in Adweek’s annual ‘Hot List’. Brûlé is also a regular columnist for the Financial Times.

Ariel Childs

Managing Director

With a dual bachelor’s degree in English and Photography from Cornell University, native New Yorker Ariel Childs began her career in the art departments of GQ and House & Garden. In 1997 she relocated to London, working as Photography Editor of Wallpaper*. In 2000 she became the Creative Director, also overseeing the development of Winkreative’s initial clients. In 2002 Childs left to take on a creative consultant role for Axel Springer Verlag in Hamburg, moving to contemporary art auction house Phillips de Pury & Company as Head of Press and PR in 2006. Childs returned to Winkreative in 2009 as Development Director, and became Managing Director in 2011.

Maurus Fraser

Creative Director

Prior to earning his MA at London’s Royal College of Art, Maurus Fraser completed a graphic design apprenticeship in the Zürich headquarters of Migros Genossenschafts-Bund. He went on to launch his career in New York at prestigious design agency NiCE, where he led design operations for Elizabeth Arden and Valentino. After returning to Europe, Fraser established the London outpost of I-D Media. In 2001 he joined Winkreative, leading the creative team across all projects. He has received two Clio awards and his work has been recognised by ADC Deutschland, Design Week and Creative Review. He is a regular speaker and design critic for D&AD, Hong Kong Designers Association and Austria’s Weissraum.

Hannah Widdup

Head of Account Management

Since graduating from the University of Reading in History of Art and Fine Art in 2003, Hannah has held positions at a number of creative agencies in London, including iris, SEA Design and ODD, where she led global campaigns and brand development for Eastpak and Lacoste, among others. Joining Winkreative in 2016 as an Account Director, Hannah has overseen significant projects including the recent rebranding of Air Canada. Hannah was promoted to Head of Account Management in 2017, leading the account management team and helping to grow new and existing accounts.

Tom Doyle

Business Director

A native of Sydney, Australia, Tom completed a Bachelor of Commerce with a marketing major at the University of Sydney. Upon graduating, Tom joined the L'Oréal Management Trainee program and spent six years between the Sydney and London offices, growing the Kiehl's, Yves Saint Laurent and Shu Uemura brands. Switching to an agency environment and joining Winkreative in 2013, he has led a number of projects for clients including the Li Ka Shing Foundation, CH Carolina Herrera, Brisbane Airport and Sirin Airport. As Business Director, Tom works closely with the strategy and accounts team across the agency's projects – helping to ensure the work responds to broader client objectives – and also leads business development for Winkreative.

Adam Thompson

Head of Strategy

Having worked for independent magazine publishers and progressive research agencies across London, Adam joined Winkreative in 2012 as a strategist. With his background in consumer and trend research, Adam arrived with a strong foundation in customer-focused brand communications, strategic analysis and copywriting. Since joining Wink, Adam has led projects for an array of leading clients across the globe, such as Lexus, Mori and Begg & Co. His work has touched on everything from the repositioning of established names to the creation of new brands. In 2017, Adam was appointed Winkreative’s Head of Strategy and he is now responsible for ensuring the company’s research and strategic processes are fit for purpose across all projects.

Joel Todd

Managing Editor

Joel graduated from the University of Sussex in 2004 with a degree in Media Studies, going on to work at notable London agencies Moving Brands and Browns with clients such as Nokia, Swisscom and Yahoo! He joined Winkreative in 2011, managing a number of key global accounts including Metrolinx, Swire Properties and Porter Airlines, before switching to the editorial team. Joel has helped to develop brand narratives and tone of voice, as well as naming, custom publishing and digital projects, for a broad range of brands and sectors. In 2017, Joel was appointed Managing Editor.

Chatri na Ranong

Design Director

Australian native Chatri na Ranong completed his bachelor’s degree in Visual Communication at Monash University in Melbourne. He moved to London in 2009 and worked for four years as Senior Graphic Designer at luxury label Burberry. Later he joined Construct, where he worked with clients across the retail, fine jewellery and hospitality sectors as the agency’s Design Director. He joined Winkreative in 2016 as a Senior Art Director and has been working with new business clients as well as with Air Canada, Genetec and Fenwick. He was promoted to Design Director in January 2017.

Clients

PLACEMAKING AND HOSPITALITY

Altour
Baker Street Quarter
Brookville Coast
Brisbane Airport Corporation
CHAO
Chelsfield
Clivedale
Countryside Properties
Covent Garden
Craigewan
Dellis Cay
Duas Barras
Francesc Macià 10
Fukuoka
Grosvenor
Gulf Related
Hyundai Development Company
Izaki Investments
James Street Hotel
Kenny Heights
La Reserve
Le Méridien Hotels & Resorts
Loews Hotels
Mitsui Fudosan
Mori Building
New World Development
Nido
O Property Collection
Relais & Chateaux
Rennie Group
Rosetto
Sansiri
Swire Properties
Taiwan Tourism Board
The Flynn
The Hotel Belvedere
The Government of Thailand
The Standard Hotels
11 Howard
The Westminster