The Agency

Our creative centre is in London; our business is based in Zürich. We are a 60-strong team of strategists, editors, copywriters, art directors, designers, art buyers and account managers who come from all parts of the world to contribute to our work. Our clients outside Europe are supported by account managers in our bureaux in Toronto, New York, Tokyo, Hong Kong and Singapore.

Approach

Strategy

Strategy

Based on years of experience working with premium brands across various sectors and geographies, Winkreative's approach to strategy employs our uniquely informed global perspective to define, position and communicate clearly our clients’ businesses and their ambitions.

Design

Design

Our clients approach us for our modern, considered aesthetic, applied to brand identities, packaging, environments, advertising or publishing, uniforms, aircraft liveries or architecture. We aim to make brands covetable through elegant ideas based on a firm understanding of our clients’ business objectives.

Editorial

Editorial

Editorial work is at the heart of our business, from custom print publishing to digital, film and mobile. Our multilingual team of editors, writers and art directors, with a global network of photographers and correspondents, creates original communications across platforms, formats and sectors, inspiring audiences and elevating brands.

Management

Tyler Brûlé

Chairman and CEO

Born in Canada and based in the UK, Tyler Brûlé began his career as a reporter for the BBC before he turned to print journalism, writing for The Guardian, Stern, The Sunday Times and Vanity Fair. In 1996 Brûlé launched Wallpaper*, a title that became a publishing phenomenon selling in over 50 countries. The magazine received numerous accolades and, in 2001, Brûlé became the youngest-ever recipient of the British Society of Magazine Editors’ Mark Boxer Award for outstanding services to the industry. In May 2002 Brûlé sold his stake in Wallpaper* to focus on developing Winkreative, the full-service branding and design agency he established in 1998. The business is a wholly owned subsidiary of the Swiss parent company Winkorp AG, which Brûlé founded in 2002. The award-winning agency is distinguished by its international focus, editorial authority and global reach. In February 2007 Brûlé launched Monocle, the second groundbreaking publication of his career. It is an international briefing on current affairs, business, culture and design published 10 times a year. Monocle is now a global media brand that combines print, web, retail and broadcast components. In 2011 Brûlé was named Ad Age’s Editor of the Year, an unprecedented award for an international editor. In 2012 Monocle was named ‘Best brand for living the good life’ in Adweek’s annual ‘Hot List’. Brûlé is also a regular columnist for the Financial Times.

Ariel Childs

Managing Director

With a dual bachelor’s degree in English and Photography from Cornell University, native New Yorker Ariel Childs began her career in the art departments of GQ and House & Garden. In 1997 she relocated to London, working as Photography Editor of Wallpaper*. In 2000 she became the Creative Director, also overseeing the development of Winkreative’s initial clients. In 2002 Childs left to take on a creative consultant role for Axel Springer Verlag in Hamburg, moving to contemporary art auction house Phillips de Pury & Company as Head of Press and PR in 2006. Childs returned to Winkreative in 2009 as Development Director, and became Managing Director in 2011.

Maurus Fraser

Creative Director

Prior to earning his MA at London’s Royal College of Art, Maurus Fraser completed a graphic design apprenticeship in the Zürich headquarters of Migros Genossenschafts-Bund. He went on to launch his career in New York at prestigious design agency NiCE, where he led design operations for Elizabeth Arden and Valentino. After returning to Europe, Fraser established the London outpost of I-D Media. In 2001 he joined Winkreative, leading the creative team across all projects. He has received two Clio awards and his work has been recognised by ADC Deutschland, Design Week and Creative Review. He is a regular speaker and design critic for D&AD, Hong Kong Designers Association and Austria’s Weissraum.

Sabine Vandenbroucke

Chief Financial Officer

Winkorp’s Chief Financial Officer, Sabine Vandenbroucke studied business engineering and philosophy before completing her MBA at INSEAD. A Belgian native who speaks four languages, she joined Winkreative in 2005 as CFO, assuming a position on the company’s board a few years later. Today Vandenbroucke is also in charge of acquisitions for the Winkorp Group, as well as serving as Chief of Operations for the company’s publishing arm, which she helped to establish. Vandenbroucke currently splits her time between Winkreative’s head office in Zürich and its creative studio, Midori House, in London.

Clare Aitken

Head of Copy

Armed with a degree in English from Western Australia’s Curtin University, Clare Aitken moved to London to work in some of the city’s leading creative agencies. She has previously worked on projects for a broad range of international brands, from luxury fashion houses to NGOs, including Jimmy Choo, Vitra, BMW, Chivas and the BBC. In 2010 she joined Winkreative’s editorial team, where she has created strategy, concepts and content for clients including Bombardier, Brisbane Airport, the Government of Thailand and Hermès. In 2012 Aitken was named Head of Copy, leading and overseeing the agency’s editorial work.

Sally Oldfield

Head of Account Management

London-based Sally Oldfield, who hails from New Zealand, has more than two decades of experience within the creative industry, including print, digital, branding and advertising. She started out as a live-action producer and later moved into client service and project direction. Oldfield has worked with a multitude of international clients, including Nike, Patek Philippe, BMW and Christie’s International. She joined Winkreative in October 2014 as an Account Director, leading client work across the automotive, hospitality, retail and property sectors. In 2016 she became Head of Account Management. As well as heading up the account management team, she contributes to resource planning and supports new business. Oldfield also continues to work directly with clients including Genetec, Bombardier and Lexus.

Hank Park

Design Director

Before joining Winkreative, Hank Park was an art director at Seoul design and advertising agency MNLP. There he worked for clients such as Converse Korea and Hermès Korea, following several years at Milan’s Inox Design. He joined Winkreative in 2011 and since then has worked on art direction and branding for high-end fashion store Man on the Boon, art direction for Beyond magazine for Lexus, and advertising campaigns for the Government of Thailand and Bombardier. Park was appointed Design Director in 2016.

Chatri na Ranong

Design Director

Australian native Chatri na Ranong completed his bachelor’s degree in Visual Communication at Monash University in Melbourne. He moved to London in 2009, worked for four years as Senior Graphic Designer at luxury label Burberry, and later joined Construct, where he worked with clients across the retail, fine jewellery and hospitality sectors as the agency’s Design Director. He joined Winkreative in 2016 as a Senior Art Director and has been working with new business clients as well as with Genetec and Fenwick. He was promoted to Design Director in January 2017.

Adam Thompson

Head of Strategy

Having worked for independent magazine publishers and progressive research agencies across London, Adam joined Winkreative in 2012 as a strategist. With his background in consumer and trend research, Adam arrived with a strong foundation in customer-focused brand communications, strategic analysis and copywriting. Since joining Wink, Adam has led projects for an array of leading clients across the globe, such as Lexus, Mori and Begg & Co. His work has touched on everything from the repositioning of established names to the creation of new brands. In 2017, Adam was appointed Winkreative’s Head of Strategy and he is now responsible for ensuring the company’s research and strategic processes are fit for purpose across all projects.

Clients

PLACEMAKING AND HOSPITALITY

Altour
Baker Street Quarter
Brookville Coast
Brisbane Airport Corporation
CHAO
Chelsfield
Clivedale
Countryside Properties
Covent Garden
Craigewan
Dellis Cay
Duas Barras
Fukuoka
Grosvenor
Gulf Related
Hyundai Development Company
Izaki Investments
James Street Hotel
Kenny Heights
La Reserve
Le Méridien Hotels & Resorts
Loews Hotels
Mitsui Fudosan
Mori Building
New World Development
Nido
O Property Collection
Relais & Chateaux
Rennie Group
Rosetto
Sansiri
Swire Properties
Taiwan Tourism Board
The Hotel Belvedere
The Government of Thailand
The Standard Hotels

PROFESSIONAL AND FINANCIAL SERVICES

Autoban
Axios
American Express
Banque Heritage
Brauen Wälchli Architectes
Cornèr Bank
Eisvogel
Genetec
HyundaiCard
Knight Frank
Lipman Karas
Macro Advisory Partners
Nachmann Rechtsanwälte
Pictet & Cie
RBC
Squircle Capital
Schweizer
USM Holdings
Wonderwall