Arresting ideas that make
your brand ambition real
Turning ideals into homes and spaces
How we transformed a unique approach to housing into a brand that can provide opportunity for generations.
Shifting perceptions for a life sciences leader
How we helped Novartis change the public and professional perceptions of Novartis’ Basel campus.
A taste of luxury for a Pacific icon
How Winkreative carved a unique position and world of design that elevates the island vernacular.
Creating one brand to amplify a technology giant’s offer
How we devised a positioning that leveraged the company’s engineering expertise and promoted a new service culture.
Flying the flag to inspire hearts and minds
How Winkreative helped restore a sense of national pride by evoking the spirit of Canada.
We’re a strategic and creative partner for visionaries, inventors, and entrepreneurs
What you can expect from us
We design crafted and timeless brand worlds that resonate with your audience and grow with your business.
We form a view of your market, your audience and your future, and tell your story with creative that breaks the mould and inspires action.
Our team's depth and experience means we can adapt the way we work to create strategies, identities and stories that reflect your business and culture.
The team who moves your world
The team who moves your world
Chairman and CEO
Chairman and CEO
"We provide creative solutions that are informed by asking the right questions and presenting a point of view. Our business is rooted in news gathering and journalism."
Tyler Brûlé, who founded Winkreative in 1998, applies his experiences as a journalist, editor and publisher to the agency’s work, always thinking critically and creatively about opportunities for our clients. He also acts as Monocle’s editorial director, connecting the dots between both companies with his sense of entrepreneurialism, worldly outlook and quest for quality.
Canadian-born, Zürich-based Tyler started his career in broadcasting as a reporter with the BBC in 1989. He founded Wallpaper* in 1996 and left the magazine in 2002 to concentrate on Winkreative. In 2007, he brought Monocle to newsstands, screens and audio devices around the world.
"When we build your brand, we create the universe for your business and its people. A world that that lives across a range of channels and with intelligence, beauty and charm."
The role of Ariel Childs, the company’s Managing Director since 2011, is to bring another level of perspective to every assignment we tackle. A conceptual thinker, attuned to client business needs, she works closely advising our teams to execute solutions that offer a distinctive point of view. It’s a mindset that influences all of the creative, strategy, design and content the agency delivers, ensuring that it is always as resonant as it is arresting.
Ariel has previously acted as Creative Director for Wallpaper* magazine, creative consultant for Hamburg’s Axel Springer Verlag and Head of Press and PR for contemporary art auction house Phillips de Pury & Company.
“We’re here for when you’re thinking about what you should do next with your brand. The brief may not be written yet, but we’ll help find the answer.”
Winkreative’s Business Director, Tom Doyle, is the first point of call for many brands looking to work with the agency. When clients come to us with a potential assignment, he’s the one who gets a full understanding of the initial brief, finding out where they are looking to take their business. Prioritising the desired outcomes over outputs, he makes sure that everything we do is adapted to the situation, needs and ways of working of our clients, while manifesting our teams’ depth and breadth of experience.
Previous to Winkreative, Tom, who’s a native of Australia, spent six years with L’Oréal Luxe, working between the Sydney and London offices to grow the Kiehl’s, Yves Saint Laurent and Shu Uemura brands.
“I like to think of us as guardians of our clients’ brands – as a partner that cares deeply for them and helps them on their road to success.”
Maurus Fraser, Winkreative’s Creative Director for over two decades, knows a thing or two about bringing what makes brands unique to life. He's developed strategically-driven design solutions that have defined some of the world's most impactful brands – and he's heading the Winkreative design team to create visual and experiential worlds that help shape our clients’ businesses. A firm believer that a good identity is the product of bold ideas and meticulous craft, Maurus is committed to producing outstanding design that will serve the future needs of both brands and their audiences.
Combining classic Swiss graphic design training with extensive international experience in the field, Maurus’ work has been recognised by the likes of D&AD, Clio Awards and Creative Review. He’s also a regular speaker at some of the world’s most renowned design events.
“We are very interested in what’s going on in the world. Our job is to offer a point of view in addition to helping brands discover what they need to discover.”
The work of Winkreative's Strategy Director, Elisa Chiodi, combines emotional and investigative intelligence. Through a thorough process of listening and interrogation, Elisa uncovers truths behind businesses and brands – asking questions they had not asked themselves, and using what she finds to rethink the way clients operate and provide opportunities they had not thought of before. It’s an approach that ensures the work of the strategy team is founded on courage, conviction, and delivering meaningful business results. One that means the agency is known and sought after for our opinion on how clients should shape their future.
A true global citizen, Elisa is fluent in four languages and has lived in nine different countries – all over the course of a 15-year career that has included strategy, research and consulting for organisations across a broad range of sectors, sizes and global locations. Elisa holds a master’s degree in international and diplomatic sciences and a master’s of business administration.
What clients say about us
“Winkreative awakened in us the need to build visually, emotionally resonant stories around our technology that honour the curiosity and intellect of our partners and end users.”
Vice President Marketing, Genetec
“Wink’s grasp of luxury and travel, combined with their savvy for global branding and international trends, helped us create a luxury line we can tout in Hawaii and beyond.”
President, Hawaiian Host
“It was a highly organised, professional and creatively nourishing experience working with Wink.”
Head of Sales, Andermatt Swiss Alps
Talk to us about strategy, brand and experience
Get in touch